• Denis Güven, currently Head of Product and Strategy at Daimler Truck Asia in Tokyo, Japan, will become the new Head of Mercedes-Benz do Brasil Ltda. responsible for the Latin America region of Mercedes-Benz Trucks and Buses. He will succeed Achim Puchert who became Member of the Board of Management of Daimler Truck AG as CEO Mercedes-Benz Trucks, at the End of 2024.
• Achim Puchert, Member of the Board of Management of Daimler Truck, CEO Mercedes-Benz Trucks: “Denis Güven is a reflected and modern leader, passionate to drive change. He is an internationally experienced manager who places great importance on empowerment in shaping strong diverse teams with a clear focus on customers. He has demonstrated his strategic skills, especially on the product side, throughout his career and most recently in his role as Head of Product and Strategy at Daimler Truck Asia. I’ve known Denis for many years and look forward to continuing working with him in his new responsibility.”

Leinfelden-Echterdingen – Denis Güven (42), currently Head of Product and Strategy at Daimler Truck Asia in Tokyo, Japan, will become the new Head of Mercedes-Benz do Brasil Ltda. responsible for the Latin America region of Mercedes-Benz Trucks and Buses, with a planned start date in August 2025. He will succeed Achim Puchert who became Member of the Board of Management of Daimler Truck AG as CEO Mercedes-Benz Trucks on December 1, 2024.

Achim Puchert, Member of the Board of Management of Daimler Truck, CEO Mercedes-Benz Trucks: “Denis Güven is a reflected and modern leader, passionate to drive change. He is an internationally experienced manager who places great importance on empowerment in shaping strong diverse teams with a clear focus on customers. He has demonstrated his strategic skills, especially on the product side, throughout his career and most recently in his role as Head of Product and Strategy at Daimler Truck Asia. I’ve known Denis for many years and look forward to continuing working with him in his new responsibility.”

Denis Güven started his career as Project Manager R&D for medium-duty engines at former Daimler AG, in Stuttgart, Germany, in 2010. Further assignments followed in the Project Management Office and in Finance and Controlling within the Truck Global Powertrain division. He became Assistant to the Vice President Sales, Marketing and Customer Service at Mercedes-Benz Trucks in Stuttgart in 2016. In early 2019, he joined Daimler Truck Asia as Head of International Sales and Order Management in Kawasaki, Japan, followed by the assignment as Head of Sales and Marketing in October 2021. In July 2022, he took over as Director and Head of Product and Strategy at Daimler Truck Asia, leading the Product Lifecycle Management for Trucks and Buses including Powertrain of FUSO, BharatBenz and RIZON, as well as the Corporate and Sustainability Strategy of Daimler Truck in Asia. 

The succession of Denis Güven will be decided and communicated in due course.

About Mercedes-Benz do Brasil

Present in the country for nearly 70 years, Mercedes-Benz do Brasil is one of the largest manufacturers and exporters of trucks and buses in Latin America. The company has production units for trucks, bus chassis, and aggregates in São Bernardo do Campo, truck cabins in Juiz de Fora, and the Proving Ground, the largest in the Southern Hemisphere for commercial vehicles.

In 2024, Mercedes-Benz do Brasil announced the upcoming production of its electric articulated bus chassis, the eO500UA. The non-articulated version of the electrified bus chassis has been in production in Brazil since 2022. For the truck segment, the brand presented the new Mercedes-Benz Accelo, the Mercedes-Benz Atego, the new and improved version of its Mercedes-Benz Actros Evolution truck and announced tests with the Mercedes-Benz eActros 300/400 and the eCanter in its customers' fleets throughout 2025. The company also has a parts distribution center in Itupeva and a training center in Atibaia.